Founder's Profile : Dr. Keith Yu - A Pioneer in Sustainable Development Integrating Finance and Environmental Expertise

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Professional Background & Vision

Dr. Keith Yu combines a unique background in environmental science and financial management as the founder of Sustaindemy and Elitrix Wealth Management Limited. With profound insights into sustainable development and 20 years of experience in the financial sector, Dr. Yu established Sustaindemy to integrate sustainable development philosophy and ESG (Environmental, Social, and Governance) principles into corporate strategies and personal lives, driving society toward a more sustainable future.

"Sustainable development is not just a corporate responsibility but a pathway to creating long-term value. Our mission is to build a bridge between knowledge and practice, helping individuals and businesses achieve genuine sustainable transformation."

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Academic & Professional Achievements

As a PhD in Environmental Biotechnology and a First Class Honors graduate in Environmental Science and Management, Dr. Yu perfectly combines scientific perspective with business acumen. He is a recipient of the Marine Pollution Bulletin Young Scientist Award and former President of the CityU Postgraduate Association. He holds numerous authoritative certifications, including:

- Certified Environmental, Social and Governance Analyst (CESGA)
- Oxford Leading Sustainable Corporations Programme Certificate
- Certified Financial Planner (CFP)
- Chartered Wealth Manager (CWM)
- Certified Private Banker (CPB)

These professional qualifications enable Dr. Yu to provide unique insights and practical strategies in sustainable finance, ESG investment, and corporate transformation.

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Industry Leadership & ESG Influence

Dr. Yu currently serves as the Vice Chairman (Development) of the Institute of Financial Planners of Hong Kong. He actively promotes professional development in the financial industry, working with government and industry stakeholders to advance the field.

In the ESG domain, Dr. Yu is widely known by his brand identity "Dr. ESG," serving as an expert assessor for the "SME ESG Best Practices Recognition Program" jointly organized by Friends of the Earth Hong Kong and Dah Sing Bank. Through column writing, public speaking, and social media platforms, he popularizes ESG knowledge in accessible ways, reaching audiences across business, academia, and the general public.

As a columnist for the Hong Kong Economic Journal and a former radio program host, he excels at transforming complex sustainable development concepts into easily understandable content, inspiring more people to participate in sustainable development initiatives.

Sustaindemy's Mission

Under Dr. Yu's leadership, Sustaindemy upholds the core philosophy of "Knowledge Drives Transformation," providing professional ESG training, sustainable living consultancy, and corporate transformation services. The Academy is committed to:

- Enhancing sustainable development literacy for individuals and businesses
- Promoting innovation and implementation of sustainable business models
- Cultivating sustainable development talents with global perspectives
- Advancing awareness and participation in ESG issues across society

"I believe sustainable development requires cross-disciplinary collaboration and integrated thinking. Sustaindemy serves as a platform connecting professionals from diverse backgrounds to jointly explore and implement solutions for a sustainable future."